GA4 considerations and limitations

Source exactly matches “(direct)”

AND

Medium is one of (“(not set)”, “(none)”)

Campaign Name contains “cross-network”

Cross-network includes Demand Gen, Performance Max and Smart Shopping.

Source matches a list of shopping sites

OR

Campaign Name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$

AND

Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$

Source matches a list of search sites

AND

Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$

Source matches a regex list of social sites

AND

Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$

Source matches a list of video sites

AND

Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$

Medium is one of (“display”, “banner”, “expandable”, “interstitial”, “cpm”)

Source matches a list of shopping sites

OR

Campaign name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$

Source matches a regex list of social sites

OR

Medium is one of (“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”)

Source matches a list of video sites

OR

Medium matches regex ^(.*video.*)$

Source matches a list of search sites listed under “SOURCE_CATEGORY_SEARCH”

OR

Medium exactly matches organic

Medium is one of (“referral”, “app”, or “link”)

Source = email|e-mail|e_mail|e mail

OR

Medium = email|e-mail|e_mail|e mail

Medium = affiliate

Medium exactly matches audio

Source exactly matches sms

OR

Medium exactly matches sms

Medium ends with “push”

OR

Medium contains “mobile” or “notification”

OR

Source exactly matches “firebase”