Limitaciones
Key events: 30 per property [source]
Canales de tráfico por defecto
Fuente: Google Analytics Help
Ver también tabla completa por source.
| Channel | Analytics definition |
|---|---|
| Direct |
Source exactly matches “(direct)” AND Medium is one of (“(not set)”, “(none)”) |
| Cross-network |
Campaign Name contains “cross-network” Cross-network includes Demand Gen, Performance Max and Smart Shopping. |
| Paid Shopping |
Source matches a list of shopping sites OR Campaign Name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$ AND Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$ |
| Paid Search |
Source matches a list of search sites AND Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$ |
| Paid Social |
Source matches a regex list of social sites AND Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$ |
| Paid Video |
Source matches a list of video sites AND Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$ |
| Display |
Medium is one of (“display”, “banner”, “expandable”, “interstitial”, “cpm”) |
| Paid Other | Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$ |
| Organic Shopping |
Source matches a list of shopping sites OR Campaign name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$ |
| Organic Social |
Source matches a regex list of social sites OR Medium is one of (“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”) |
| Organic Video |
Source matches a list of video sites OR Medium matches regex ^(.*video.*)$ |
| Organic Search |
Source matches a list of search sites listed under “SOURCE_CATEGORY_SEARCH” OR Medium exactly matches organic |
| Referral |
Medium is one of (“referral”, “app”, or “link”) |
|
Source = email|e-mail|e_mail|e mail OR Medium = email|e-mail|e_mail|e mail | |
| Affiliates |
Medium = affiliate |
| Audio |
Medium exactly matches audio |
| SMS |
Source exactly matches sms OR Medium exactly matches sms |
| Mobile Push Notifications |
Medium ends with “push” OR Medium contains “mobile” or “notification” OR Source exactly matches “firebase” |